Hoboken Farms: Small Town Sauce, Big Town Flavor

Hoboken Farms Big Basil tomato basil sauce

Store-bought sauce can be a pretty contentious subject for fans of sauces with that just-made fresh flavor. I was one of those snobs, always stressing to squish San Marzano tomatoes in the can as a pot of salted water cooked pasta. I’d pull out the woody stems and toss the broken down tomato meat with fresh smashed garlic cloves sizzling in olive oil. That simmering concoction would meld as it cooked, was seasoned with salt and pepper and finished with torn fresh basil leaves and a drizzle of EVOO.

My work-life balance wasn’t in sync enough for homemade sauces to be on the menu and I always kept a few jarred options to resort to when the kids were lobbying for lasagna, pasta and a protein or chicken parm. I’d get complaints when I hadn’t sufficiently labored at the stove and produced a luxurious sauce that had flavor rich with the taste and aroma of freshly made tomato and basil sauce with the wonderful texture of those hand-swished tomato chunks. 

Hoboken Farms sauce comes in three varieties (L to R): Big Red, Big Boss and Big Basil

When the folks at Hoboken Farms asked me to sample their three sauces–Big Red, their marinara sauce; Big Boss, their vodka sauce; and Big Basil, their tomato basil sauce– I agreed without expecting much. I had read the reviews and readied myself to see what all the fuss was about. 

I popped off the lid of the Big Basil sauce and took stock: wonderfully fresh aroma; great texture thanks to meaty tomato chunks; beautifully seasoned and full of fresh taste. These sauces are the real deal. They have the taste you’d expect from a chef that perfected marina, tomato basil and vodka sauces by simply relying on excellent quality ingredients prepared classically with minimal fuss.

Big Basil sauce served over Tolerant Organic Red Lentil Penne

Here’s how I enjoyed Big Basil over Tolerant Organic Red Lentil Penne: talk about elevating the natural flavor of pasta! Hoboken Farms defies you to sauce your pasta  modestly the way you’d be served them in Italy. I flunked, happily and greedily over-saucing and enjoying every spoonful. 

Other ways I’d serve Hoboken Farms Big Basil or Big Red sauces:

– Spooned over a layer of pesto atop a grilled slice of sourdough or ciabatta

– Layered with plain Greek yogurt for a savory parfait that’s topped with minced celery and parsley for crunch 

– Spooned over zucchini noodles or baked potato

– Blended with summer veggies like squash and kale for a refreshing smoothie or chilled soup

– Stir a cup or more into bean or vegetable soup

– Baked on top of seasoned chicken cutlets or fillets of fish like char

You are only limited by your creativity with Hoboken Farms, a pantry essential for uncompromising sauce enthusiasts. 

Contributions made by Samantha (Sam) Donsky

Noodles & Company Comes to Fairlawn



First Bergen Store for National Chain

Noodles & Company, serving classic noodle and pasta dishes from around the world, today announced that it will open its newest location on Route 208 North at 2140 Promenade Boulevard in Fair Lawn, New Jersey on Wednesday, June 4 at 11:00AM. This is the 400th location for the company, and to celebrate, Noodles & Company will be serving FREE small bowls of its signature Wisconsin Mac & Cheese to the first 400 children under the age of 13. Local Noodles & Company locations in East Brunswick and Eatontown at the Monmouth Mall will also be offering the FREE Wisconsin Mac & Cheese giveaway to the first 400 children under 13 to celebrate their new neighboring location. Additionally, Noodles & Company has partnered with the Fair Lawn Fire Department to help raise funds for the organization during the grand opening celebration. A portion of the funds raised will go toward the renovation of Fire Company 1’s 55 year old fire house.

Penne Rosa
Penne Rosa

“We are thrilled to bring Noodles & Company to Fair Lawn as we introduce a world of flavors to local residents. At Noodles & Company we offer dozens of ways to enjoy delicious noodle dishes, salads, sandwiches and soups which celebrate wonderful cuisines from around the world,” commented Scott Gillman, CEO and owner of Mascott Corporation, which is the franchise owner of the Fair Lawn Noodles & Company. “From healthy to indulgent, spicy to comforting, we have something for every member of every family. We are excited to open our doors to the Fair Lawn community and look forward to welcoming kids (13 and under) in with their families for a FREE bowl of Mac and Cheese.”

This is the third Noodles & Company location for Mascott Corporation, and the third location in New Jersey, with restaurants in East Brunswick and at the Monmouth Mall in Eatontown. Prior to introducing Noodles & Company in New Jersey, Mascott was responsible for bringing better burger concept, Smashburger, to New Jersey building 13 Smashburger restaurants since 2009. Noodles & Company has locations across the United States and delivers its globally inspired, cooked-to-order menu in a real bowl, delivered to the table with a smile. Its menu consists of more than 25 fresh, customizable dishes that are prepared quickly with quality ingredients. Favorites include the sweet and spicy Japanese Pan Noodles, zesty Pesto Cavatappi and the popular Wisconsin Mac & Cheese. For a limited time only, Noodles & Company will be featuring four fresh new dishes as part of its springtime menu. The Margherita Flatbread includes fresh whole leaf basil, Roma tomato, a custom blend of Italian seasonings, Feta and Parmesan cheese toasted atop flatbread. The Backyard Barbecue Chicken Salad consists of pulled chicken breast tossed in barbecue sauce, fresh-cut corn, Roma tomato and red cabbage over mixed greens with tangy coleslaw dressing. Asparagus di Parm is made with fresh asparagus, white wine butter sauce, mushrooms and tomato tossed with spaghetti noodles. And finally the Rustic Hummus is served with fresh cucumber, red bell pepper, broccoli, pita chips and topped with a Kalamata olive.

The Fair Lawn restaurant seats for 75 guests inside the dining room and an additional 20 on the patio. The restaurant will be open daily from 11:00AM to 10:00PM. Local fans are also encouraged to join the Fair Lawn Noodlegram e-club here. Noodlegram members receive news, offers and exclusive information on Grand Openings, VIP Events, seasonal specialties, giveaways and more. For more information on Noodles & Company, please visit http://www.noodles.com or check us out on Facebook and Twitter. About Noodles & Company Noodles & Company is a fast-casual restaurant chain where its globally inspired dishes come together to create Your World Kitchen. It is a restaurant where Japanese Pan Noodles rest comfortably next to Penne Rosa and Wisconsin Mac & Cheese, but where world flavors don’t end at just noodles. Inspired by some of the world’s most celebrated flavor combinations, Noodle & Company’s menu offers appetizers, soups, salads and sandwiches, too. Everything is made fresh to order, just as you like it, using quality ingredients. Dishes are delivered to the table allowing guests time to sit and relax or grab a quick bite. With more than 390 locations nationwide, from California to Connecticut, guests can find a location nearest them and take a tour of the global menu by visiting www.noodles.com.